Being a MC for a seminar

My heart’s still drumming at the moment when thinking of day I acted as a MC for my company’s seminar. It was the first time I was in the role. Yet everything has its beginning, and being well-prepared is a key to success.

Just want to share a MC script for those who might be in need in future

Enjoy 🙂

Time Activity

Call for attention

Ladies and Gentlemen! May I have your kind attention please..

/ Ladies and gentlemen, as we are about to begin, please have a seat.

/ May I have your attention, please! Our program will star in about a minute, so please find yourself a seat to settle down. Thank you!

9.00am – opening My name is ___ and on behalf of _____I would like to welcome all of you to this seminar. It is our privilege to have you with us today. We are now ready to begin the proceedings of the seminar.

/ Good morning ladies and gentlemen. On behalf of _____, I would like to extend a very warm welcome to all of you. We appreciate you taking time off your busy schedules to join us today. We hope you will find the program we have lined-up for you to be fruitful and engaging.

Let me first of all introduce you to the agenda.

We will set the ball rolling with ______, the ______ of _____ saying a few words / having an opening remark

We had requested all the seminar invitees to participate in a short online survey. Vivek will also share with you the findings of this survey. That should take about 10 minutes.

At 9:15 we will have our guest speakers presenting their point of view on the seminar theme. We are fortunate to have two very prominent industry professionals speaking today, ______ and ______

At 9:45, ______our _____ based in Vietnam will introduce a new and fascinating aspect of the most beautiful organ of human body … our brain. This will be a 15 minutes presentation.

We will take a coffee break at 10:00 am.

We will reassemble at 10:15 / The seminar will resume at 10:15  and this is when we will present to you ______, our TVC enhancement tool.

At 11:15 am to conclude the seminar we will have a panel discussion /At 11:15 we will have a panel discussion as the final seminar item of the day. The audience can also participate in the panel discussion by asking questions or sharing their own point of view.

We will end the seminar at 12 noon / The seminar is planned to finish around 12 noon

I am sure it is going to be a great 3 hours of interaction and learning for all of us.

I will now invite  _____, the _______

9:00 – 9:15: survey result Mr ________, please.

<<<<Welcome note

Findings of a short survey amongst marketers and ad agencies regarding the availability of TVC evaluation / co-creation tool options>>>>

9:15 – 9:45: Guest presentation Thank you ______

We are privileged to have as our first guest speaker today, ______, _____at ______. Let’s hear from him his experience and views on the subject…advertising testing


Thank you ______. It was a very precise and relevant presentation. I am sure all of us in this room relate to each and every word that you mentioned. Thank you for sharing.

I would now like to welcome our next guest speaker. We are extremely honored to welcome _______ the ____ at ____.


9:45 – 10:00: A beautiful mind Thank you very much ______. A very thought provoking and insightful presentation indeed. Your thoughts are going to stay with all of us.

Now, ladies and gentlemen, time for _______, ________of _________to share with us the story of our mind….


10:00 – 10:15: Coffee  You have heard from _______how beautiful our brain is. After the break, you will find out more on …..

Ladies and gentlemen, refreshments will also be served in/at ______.

The breakout sessions will start promptly after the coffee break at 10:15am. Thank you.

<<<<Coffee Break>>>>>

10:15 – 11:15:

___ introduction

Welcome back Ladies and Gentlemen!

I hope all of you are enjoying the proceedings so far. There are more exciting things to come…

Just before we took our coffee break, _____ had left us with a question….

Let’s now hear from him the answer to that question.


11:15 – 12:00: Panel discussion Thank you, _______

I would now like to invite on stage members of our elite panel for a discussion to conclude this seminar.

Please welcome ______

The panel discussion will be moderated by ________

12:00 – Closing Thank you all.

Ladies and Gentlemen, I hope you’ve found this morning’s presentations informative and useful.

Thank you for spending time with us today.


Good friends are hard to find – and even harder to keep


A survey by Relate rather shockingly suggests that as many as 10% of people in the UK don’t have a single friend to turn to. That translates into nearly 5 million adults who are, in effect, friendless.

Even factoring in that many of these unfortunates may be elderly people whose friends have died, or inadequates who lack functional social skills, that is still a significant number of ordinary people who just don’t know how to maintain good friendships.

I am fortunate to be able to claim at least four friends, of both genders, who stretch back nearly 40 years, and a number of other more recent ones that are close and durable. But I have also lost enough to understand that friendships are difficult, and the closer they are the more difficult they become. This is also true of family relationships, but it’s very hard to escape your family. With friends, if you annoy them too much, they can just drop you. Within this simple fact lies one of the first principles of friendship – tread carefully. Friends are precious, even irreplaceable, but they are also fragile.

Treading carefully is easier said than done. Part of a good friendship is honesty, and sooner or later one is forced to choose between being amenable and giving a friend the honesty you think the relationship merits. But honesty is always a risky strategy, whether it’s asking “Do you like my new dress/suit?” or “Do you like my new girlfriend/boyfriend?” Sometimes you are forced to find out what your friendship rests on, and sometimes the foundations prove insubstantial.

Friendships can be rooted in a number of different impulses. Unhealthy elements like need, the desire for borrowed status, and the wish for flattery are as common as the more healthy ones like mutual interests, sense of humour and natural compatibility. The healthy and unhealthy are often mixed together, the latter concealed under the myth of “friendship”, which suggests, more than marriage, a certain (unrealistic) perfection of sensibility.

The thing with friends is that because they tend to be bit-players in one’s life – “let’s meet for drinks/a meal/a game/a movie” – it’s easy to build up a false idea about someone with whom you share a friendly relationship.

Generalisations along gender lines are always tricky, but – and this is a purely personal observation – I think women sometimes struggle with friendship in the long run as they seem to have an unspoken pact that a friend should always be supportive. They just invest so much in each other. Men often accept a little grit in the ointment – one can tell a male friend to fuck off without losing his friendship. Female friendships can struggle when the faults in either party begin to surface. Friends, like marriage partners, love each other, but they must also be allowed to hate each other sometimes.

I do not know what I am doing right to have kept such good friends for so long, but it is certainly worth pointing out that none of them have got to the present point without negotiating moments of crisis. In each of my closest friends there have been moments when the friendship has nearly foundered – but we somehow came through them to a relationship that was stronger than it was before the crisis.

The nature of friendship changes, and you have to change with it. Once, hopefully, I fascinated my friends and charmed them. After 40 years, I am sure I often bore them – and that is inevitable. A good friendship, like a good marriage, ceases after a while to be a mutual entertainment society and becomes instead a sorority or fraternity of battle-scarred veterans. We are still here, we still enjoy being around each other, and we treasure our shared histories. This is something precious, even if it isn’t always a laugh riot.

Is there a secret to long friendships? Simply this – an absence of pride. Too many falter on stubbornness or the determination to hold on to offence. Successful ones rely on humility and the recognition of human fallibility. These are not merely useful attributes. They are the heart and soul of friendship.


Li Ka-Shing: 9 Life Lessons From The Richest Man in Asia


Mr. Li is the richest man in Asia with a net worth of $28.8 billion. From high school dropout to self-made billionaire, Li came from very humble beginnings when he was growing up in China. He wrote an article a while back outlining a plan that anyone can follow to be able to buy a car and a house within five years; something like “The Art of War” for how entrepreneurs and success seekers should act. That article was recently translated to English by Edmund Ng of CeoConnectz. Check out and study these eight points from Li Ka-Shing to master the art of success.

1. Buy lunch for people more important than you.

“Always remember to buy lunch for people who are more knowledgeable than you, richer than you or people who have helped you in your career. Make sure you do that every month. After one year, your circle of friends should have generated tremendous value for you. Your reputation, influence, and added value will be clearly recognized. You’ll also enhance your image of being kind and generous.”

2. Become a bookworm.

“When you buy the books, read them carefully and learn the lessons and strategies that are being taught in the book. For each book, after you read them, put them into your own language to tell the stories. Sharing with others can improve your credibility and enhance the affinity. “

3. Learn to sell like a wolf.

“It would be great to find a part-time sales job. Doing sales is challenging but it’s the fastest way for you to acquire the art of selling and this is a very deep skill that you will be able to use for the rest of your career. All successful entrepreneurs are good salespeople. They have the ability to sell their dream and visions. You’ll also meet many people that will be of value to you in the later part of your career. Once you’re in sales, you will also learn what sells and what doesn’t. Use the sensitivity of detecting market sentiments as a platform for running your business and in the identification of product winners in the future. “

4. Don’t wear clothes you can barely afford.

“Try to buy minimal clothes and shoes. You can buy them all you want when you’re rich. Save your money and instead buy gifts for your loved ones and tell them your plans and your financial goals. Tell them why you are so thrifty. Tell them your efforts, direction and your dreams.”

5. Learn from others by offering to help them.

“Businessmen everywhere need help. Offer yourself to do part-time work for any kind of opportunity. This will help to hone your will and improve your skills. You will start to develop eloquence and soon, you’ll be closer to your financial goals.”

6. Start planning A.S.A.P.

“Life can be designed. Careers can be planned. Happiness can be prepared. You should start planning now. When you are poor, spend less time at home and more time outside. When you are rich, stay at home more and less outside. This is the art of living. When you are poor, spend money on others. When you’re rich, spend money on yourself. Many people are doing the opposite.”

7. Don’t let your ego rule you.

“When you are poor, be good to others. Don’t be calculative. When you are rich, you must learn to let others be good to you. You have to learn to be good to yourself even more. When you are poor, you have to throw yourself out in the open and let people make good use of you. When you are rich, you have to conserve yourself well and not let people easily make use of you. These are the intricate ways of life that many people don’t understand.”

8. Don’t ever flash your wealth to others.

“When you are poor, spend money so that people can see it. When you are rich, don’t show off, but silently spend the money on yourself. When you are poor, you must be generous. When you are rich, you must not be seen as a spendthrift. Your life would have come full circle and reached its basics. There is tranquility at this stage.”

9. Discipline yourself and stay focused.

“There is nothing wrong with being young. You don’t need to be afraid of being poor. You need to know how to invest in yourself and increase your wisdom and stature. You need to know what is important in life and what is worth investing in. You also need to know what you should avoid spending your money on. This is the essence of discipline. Try to avoid spending money on clothes but buy a selective number of items that have class. Try to eat out less. If you do go out to eat, make sure it’s for lunch or dinner and always foot the bill. When buying people dinner, make sure you buy dinner for people who have bigger dreams than you and who work harder than you.”

Photo Credit: Bloomberg


Landing your dream job in Europe, mission possible!

it’s truly inspiring me these days

My sunshine journeys

You’re not an EU citizen? You dream to work in Europe? You dream of an interesting job in Europe? European economies are in crisis so it’s impossible to get a job, let alone a good job. I’m telling you: mission possible! I myself did it.


Salzburg – April 2013

My story all started with an unconditional love for Europe and a burning desire to be there, long term, not just traveling. And I desired to have a good job in Europe, not just any job. Strong desire led to thinking and action, so I made a plan and made sacrifices to achieve my dream. I’m sharing my story and what I think was my 5 key success drivers, with the intention to inspire any of you who have a dream to land a great job in Europe. Pursue your dream! Don’t ever give up without even trying at all. Your…

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20 things to say to your daughter before she’s grown


I always wanted to have daughters—and I got them. I love every minute of it, from the tea parties and pedicures to what we affectionately (mostly) call the “hair wars” in our house. But I’d be lying if I said it was easy. From a very young age our girls are targeted with messed-up media messages (think “Thin is beautiful, and beautiful is everything, and if you want to be happy, you needthese shoes!”) and exposed to all manner of temptations, online and otherwise. As a parent who can shape who they’ll become, there are many life lessons that I’d want to teach any child of mine. But there is also some specific advice for daughters. Here are 20 girl-centric things I want them to know.

1. Learn the word NO. Sure, I don’t like it one bit when you say it to me, but in the big, scary world out there you will be faced with endless tough choices. From boys to beers to inappropriate Instagram photos, potential trouble will lurk everywhere you go. You know that little voice you have inside, the one that tells you something doesn’t feel right? Listen to it. Respect it. And most importantly, use it to say NO. It won’t be easy a lot of the time, but I assure you, you’ll almost always be glad you did.

2. Spend more time worrying about how beautiful you are inside than outside. It’s fine to take pride in your appearance and want to be pretty. But if how you look is all you care about, you’ll pay for it down the road. Yes, you are beautiful—magnificently, achingly so—but never forget that you didn’t do anything to create or even deserve that. True beauty comes from being kind and thoughtful and compassionate. If you’re ugly on the inside, you’re ugly. Period.

3. Stuff won’t make you happy. Oh, in the moment—when you’re pining for that headband/skateboard/Fijit Friend/designer purse—you will truly, madly, passionately believe that they will. But things break. We lose them. They run out. They go out of style. They become uncool (the worst!). Happiness comes from appreciating the things you do have, not acquiring more.

4. Some girls are mean girls. Be extremely careful when you choose your friends. At the risk of throwing our entire gender under the bus, girls can be nasty and petty and jealous and cruel. Some of them will lie to you or pretend to be your friend or stab you in the back, and it will hurt like hell every single time. If you’re totally unprepared for it, it will crush you even more.

5. Girlfriends will save your life. Yes, girls can be awful, so when you find a loyal, true friend, hold onto her for dear life, and do your best to be loyal and true right back. Boys will come and go, but a good girlfriend will be your steady through the peaks, the valleys and everything in between.

6. Don’t judge people (but know that you will be judged). It’s a catch-22, kid: I’ve taught you not to assume things about people simply by the way they look or the clothes they wear; unfortunately the rest of the world won’t always do the same. Remember that when you want to bare your belly or pierce your tongue or dye your hair blue. (This may not matter much to you now, but wait until you’re trying to get a job or meeting your first boyfriend’s—or girlfriend’s—parents.)

7. Boobs are overrated. Until you have them, you’re going to want them. When you get them, you’ll obsess about them. Are they big enough? Too big? Is one bigger than the other? (Yes, it probably is. Every breast on the planet is different, even the two sharing the same bra. Accept it and get over it.) No matter how you feel about your boobs, remember that they’re not called “private parts” for nothing.So do yourself (and me!) a favor and cover them up. Nothing you could ever do screams I NEED ATTENTION like putting your perky young rack on display.

8. Get to know your grandma. Sure you love your granny, but have you taken time to really talk to her? Grandma’s had a lifetime of experience being a woman, and it would be a waste to not tap into her wisdom. Ask her about what it was like growing up, the first boy she liked, how she knew what she wanted to be when she grew up. It’s sad but true: She won’t be around forever, so make sure you get to know her while you still can.

9. High school is not real life. It feels like there’s so much at stake, with cool girls you’re desperate to befriend and boys you’re crushing on so hard you can’t imagine ever meeting anyone better. But trust me: Life gets so much bigger when you go to college and then out into the world. And what someone is like in high school is little indication of who they become as an adult. The popular kids? They might peak as a teenager while some of the kids who don’t fit in go on to achieve great things. It’s impossible to have that perspective when you’re in it, but please trust me and believe these words when it seems like your world is ending.

10. Love yourself first. Not everyone is going to like you and that’s okay. Women often are obsessed with getting approval from everyone, but here’s the thing: It’s impossible to please everyone. The only person who absolutely must like you is, well, you. As long as you can look at the chick in the mirror and know you’re making the decisions that are right for her, even if they displease someone else, you can’t go wrong.

11. It’s okay to wait. The other kids are rounding the bases, while you’re not even sure what the bases are. That feeling of overwhelmed discomfort with the whole thing is telling you you’re not ready. You’ll get there someday, and there’s no reason to rush. Hardly anyone ever regrets taking things slow, while a lot of girls do have remorse over rushing.

12. Sex should be fun. You shouldn’t be in any rush to have sex, but when you do feel totally ready to do the deed, remember it’s supposed to be fun—really fun. If your partner doesn’t care about making you feel good, both emotionally and physically, or you don’t know enough about your own body to lead him in the right direction, see #11.

13. Not every problem is the end of the world. Remember that book I used to read you, The Boy Who Cried Wolf? That lesson applies to pretty much everything you do for the rest of your life. If every dilemma or disappointment you face is a 10 on the Drama Scale, you won’t get much sympathy from me (or anyone else). It will take you a while to develop full-fledged perspective; in the interim, play the “will this matter in five minutes/days/years?” game before you freak out about something that feels major in the moment.

14. Don’t compare yourself to others. You may not want to hear this, but there will always be someone prettier, richer and more popular or talented or athletic or artistic than you are. Don’t assume her life is better or happier than yours because of it. Life isn’t a competition, it’s a journey. You’re here to work on being the best you can be.

15. It’s only hair. Seriously. You will curl it and straighten it and pull it back and pin it up. You’ll wish it were thicker or longer or wavier or straighter. You’ll braid it and twist it and color it (please, not pink). You’ll spend untold hours counting your split ends. And for what? It’s hair. Life is too precious to waste so much time on the pursuit of mane perfection. Put a baseball cap on it, and go out and have some fun.

16. Being smart is cool. Sometimes you may feel as if you have to hide that you’re smart. Listen closely to me when I tell you: You don’t. Don’t ever dumb yourself down because you think it’ll make you seem cooler or to try to impress a guy. There may be a window of time when your peers genuinely think that brains are for dorks, but it’s a very small window, I promise. If you choose to use your brain, I promise you those dingbats will be drooling over how cool and successful you are.

17. Don’t lose yourself in a guy. The goal of dating is to find a guy you like just as he is and who likes you just as you are. Don’t pretend to love wind-surfing or scary movies just because he does, or act like you don’t love the clarinet because he thinks it’s lame. There are plenty of boys out there who will love and admire every last quirky thing about you. Hold out for one of them.

18. Speak up. I’m not talking about complaining or boasting or trying to get your way… but if you have an opinion or you aren’t being treated fairly or you see something happening that you know isn’t okay, it’s your right and your obligation to open your mouth. You may annoy some people when you do or even impress them. Either way, it’s okay. The more often you stand your ground, the sooner it will become second nature.

19. You have power over boys. At some point, it will hit you: You are the reason he stumbles over his words and gets sweaty palms. It’s a pretty heady feeling to realize you’re in possession of feminine wiles, isn’t it? But with great power comes great responsibility, so make sure you are always gentle and never cruel. After all, boys can have their hearts broken, too.

20. You’ll hate me some days, but I’ll always love you. I hope you know enough not to say it to my face, but I accept the fact that there will be moments you feel like you detest me. All daughters think their mothers just don’t/couldn’t possibly/will never ever get it at some point. But even if you hate me—even if you tell me so—I am still there for you. If you need a ride home from a crazy party, advice on a guy problem or just a good cry, I’m your girl.

Jenna McCarthy is an internationally published writer, TED speaker and the author of five books including If It Was Easy They’d Call the Whole Damn Thing a Honeymoon: Living with and Loving the TV-Addicted, Sex-Obsessed, Not-so-handy Man You Married (Berkley Books, 2011). Find her at

A version of this story originally appeared on iVilla


Brief history of marketing research – Early Stage

Here are two persons who laid very first formative bricks for consumer research field.

Daniel Starch developed the idea of marketing research in the late 1920s with the theory that effective advertising must be seen, read, believed, remembered, and then acted upon.

He would interview people in the streets, asking them if they read certain publications. If they did, his researchers would show them the magazines and ask if they recognized or remembered any of the ads found in them.

He then compared the number of people he interviewed with the circulation of the magazine to figure out how effective those ads were in reaching their readers.

George Gallup became the first ever director of an advertising agency in 1932. Gallup developed a lot of the techniques still used today to find out which ads work and whyquestionnaires, focus groups, listeners’ panels – as well as devising audience measurement techniques.

~To be continued with retail measurement field~

Bài 7 – Một số xu hướng ĐANG và SẼ thay đổi ngành research truyền thống {Loại bài viết về Nghiên cứu thị trường}

Nếu các bài viết trước viết thiên về kiến thức tata tích lũy / học được trong thời gian làm research, nghiên về facts thì bài viết này khác hẳn. Bài này là góc nhìn của cá nhân tata, dự báo về những xu hướng sẽ tạo ra sự thay đổi lớn với ngành research.

Xu hướng 1: Truyền thông xã hội (social media).

Xu hướng này tác động đến từng cá thể trong xã hội hiện đại hàng ngày hàng giờ. Sự phát triển của mạng xã hội đã tạo điều kiện cho hàng loạt cách thức mới trong giao tiếp giữa các cá thể với nhau. Và các công ty, nhà sản xuất cũng “háo hức” theo dõi, tìm hiểu kênh truyền thông như là một phương cách để thấu hiểu khách hàng của họ, hoặc tận dụng như một kênh làm trial cho chiến lược mới nào đó.

Do đó, research về người tiêu dùng, về các cá thể này cũng không nằm ngoài xu hướng này được. Nhìn vào một số động thái của các công ty sẽ thấy rõ điều này, ví dụ như là:

  • Một loạt những phương pháp research mới được giới thiệu, ví dụ như nghiên cứu về truyền thông xã hội của Buzzmetrics
  • So với cách truyền thống, từ lúc nhận được ý kiến/cảm nhận của đáp viên đến khi có data trên tay ít nhất cũng mất một hoặc vài tuần, nhưng với cơ hội từ social media, việc thu thập và xử lý thông tin từ người tiêu dung bây giờ xảy ra gần như ngay lập tức (real time), ví dụ như cách thức mà startup ở Thái Lan, Fastinflow đang thực hiện

Xu hướng 2: Công nghệ phản động (Disruptive technologies) [thật ra tata không biết dịch từ “disruptive” này như thế nào, đã thảm khảo của blog chú Alan Phan về cách dùng từ này]

Thu thập thông tin di động đang trở nên ngày càng dễ dàng hơn nhờ vào sự tăng trưởng nhanh chóng của điện thoại di động thông minh (smartphones) ở khắp mọi nơi. Có thể nhận thấy, smartphones ngày càng như một hệ thống giúp ta thu thập gần như mọi hoạt động của người sử dụng trong 1 ngày, sẽ dễ dàng biết họ đi đâu, họ muốn gì, họ xem gì, …  Tất cả những việc này là nhờ vào Công nghệ phản động, kể tên một số, như neuroscience, web-based platforms,…

Do vậy, research truyền thống cũng sẽ thay đổi để đáp ứng, ví dụ như:

  • Sự chuyển dịch về lượng data không lồ (bigger and bigger scope) và độ phức tạp của những dữ liệu này
  • Những tác động về mặt thiết kế nghiên cứu (research design), có thể dẫn đến việc bảng hỏi (survey) cô đọng và súc tích hơn, đúng mục tiêu hơn, mang tính tương tác hơn (engaging),..
  • Xu hướng dịch chuyển từ thấu hiểu “thái độ” (attitudinal) sang việc thấu hiểu “nhận thức” (cognitive)

Xu hướng 3: Công ty mới nhảy vào thị trường (new Entrants)

Xu hướng 4: Sự chuyển đổi của chính các bộ phận research tại các công ty sản xuất (In-house research transformation)

Bài tiếp theo sẽ phân tích các xu hướng còn lại 🙂

[bài viết dưới góc nhìn cá nhân, sự hệ thống hóa cũng dựa trên kinh nghiệm và trải nghiệm cá nhân trong quá trình học và làm. Rất mong nhận được ý kiến chia sẻ, đóng góp và câu hỏi từ các bạn trong và ngoài ngành để “mài bén” kiến thức này hơn nữa ^_^ ]